Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes.
Produced at Cossette Communications, Vancouver
In Market date: March 31 – April 1, 2014
Location: Whistler BC Canada
Creative Director: Michael Milardo
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Kate Roland
Designer: Allison Chambers
Agency Producer: April Haffenden
Photographer: Anthony Redpath
Group Account Director: Anne Buch
Account Supervisor: Melissa Guillergan, Cambrea Strubin
This flower shaped confetti contains flower seeds that grow into wildflowers. It is hand made and biodegradable so it leaves no waste. Via
From empowered women to loving gay couples, ‘Frozen’ is full of 21st century ideals.
Except that it isn’t.
1.) You could call Elsa and Anna’s parents abusive, yes. Putting aside the fact that they were shown to care deeply for their daughters and were making the choice they LEGITIMATELY thought was best, though, Frozen is hardly the first Disney movie to portray abusive parents. Actually, TANGLED portrayed emotional abuse and manipulation PERFECTLY with Mother Gothel—and I mean PER-FECT-LY, to the point where I, as someone who has dealt with that from a mother, got severely uncomfortable watching that movie for the first time, because, uh, yeah, spot-on. The whole, “I’m the only one that cares about you, I’m the only one that will love you and keep you safe” shtick? Yep. Y-e-p. Trust me, Frozen is hardly the first Disney movie to accurately portray that, and saying that Elsa’s parents were trying to be abusive by keeping her safe the only way they knew how is a stretch.
2.) This point is undermined because Elsa does not stay alone. She returns to Arendelle at the end, and in fact, the ENTIRE POINT is that she learns to LET OTHERS IN to control her powers. She may -sing- that she’s alone and free, but that’s rather meaningless when everyone is singing and dancing around her and it’s clear that she’s going to return to being with the others. She’s no more alone than Ariel when she goes to chase her dreams, or Belle and Beast in the castle, or Mulan when she goes off on her own to join the army, only to later be joined by Mushu and Krik-Ee. It’s hard to say that the movie promotes Elsa being alone when she doesn’t stay that way. On top of which, while she may not be the VILLAIN, she is still an ANTAGONIST, which is an important distinction to make.
3.) Belle and Ariel both spoke up for what they wanted (well, Ariel gave up her voice, but she was HARDLY softspoken before or after that—the way she argued with her father over keeping her treasures shows that well enough!). Mulan, too, says what’s on her mind even though it goes against her culture, which is actually a part of the song “A Girl Worth Fighting For”:
YAO: “My girl will think I have no faults!”
CHAN PO: “That I’m a major find!”
MULAN: “Uh—how about a girl who’s got a brain, who always speaks her mind?”
MEN: “… Nah!”
Mulan was clearly referring to herself, and seeing as how she had NO PROBLEM speaking up to argue against her father going to the military, or telling Shan Yu off in the final confrontation, or arguing with Shang about Shan Yu surviving, it’s clear that Mulan was always outspoken and bold. The same can be said for Jasmine, who LOUDLY argued with the Sultan over her suitors, told both Aladdin (as Prince Ali) and Jafar to screw off, etc. Jasmine is VERY outspoken and bold. Rapunzel, too, has social awkwardness, but she’s hardly meek and softspoken.
Really, the only softspoken princesses are Snow White, Cinderella, and MAYBE Aurora. The rest of the Disney princess crew (including unrecognized princesses, like Nala) all have no problems speaking up. And as for romantic forwardness?
Flynn never kisses Rapunzel first. Never. SHE always grabs HIM and kisses him. Jasmine is also pretty forward about pursuing the suitor she actually wants (Aladdin), and makes it clear that she will decide who to love for herself. The ENTIRE POINT of The Little Mermaid is that Ariel is going to grab the man she wants (Eric) and will do anything to get him. Belle’s love saves the Beast. MULAN is the one to ask Shang if he wants to stay for dinner, because he’s too flustered to get the words out.
So where the idea comes from that Anna is the first outspoken princess to chase romance is beyond me. She is HARDLY the first. Hardly.
4.) Shang is Mulan’s equal. Full stop, despite being the captain of the military, they work as a TEAM to bring down Shan Yu and save China (even if she is the ultimate hero). Flynn is Rapunzel’s. In fact, with the way that Flynn willingly takes the lead from Rapunzel when she saves them by using her hair to swing them across the canyon or her handy frying pan tool, I’d say he takes the lead from her more often than not, yet he still manages to hold his own with his suave, street-smart ways. I don’t feel like typing out another long essay, but I saw nothing about Kristoff that other male Disney leads like Shang and Flynn didn’t already accomplish in their movies. Again, nothing revolutionary.
5.) Sorry, but implications that you miss the first time around don’t constitute actual representation. Why not, I don’t know, make an openly gay Disney prince or princess? Why not have a MAIN CHARACTER that is gay, and have that added in? Laika’s ParaNorman has a main gay character in the form of the football player jock, who casually mentions at the end of the movie that his boyfriend would love to see a recently released romcom. Throughout the movie, the jock character is not given any gay stereotypes, and at the end, his relationship is not made into a joke; it’s a simple statement of fact for his character that turns into AWESOME representation given that he is a gay character.
The way Frozen has it, it’s a “blink and you miss it” reference to a minor character that is in one scene, mostly for humor purposes. In fact, given that the character’s role is simply comic relief, one could even say that his being in a gay relationship is just part of the joke. It really isn’t anything that progressive, when you think about it like that.
6.) The entirety of Brave is about the responsibility of queens and why it’s so important for Merida to get her act together and learn to act according to her role. In fact, it’s pretty freaking obvious that ELINOR is the one who rules the kingdom, rather than her husband, especially considering the fact that SHE is the one to make the commotion in the hall quiet down when a riot breaks out, SHE is the one her husband defers to, and SHE is the one that handles the choosing of Merida’s suitor and all of the political affairs. While you could argue that Brave is Pixar and not Disney, Merida had still been accepted as a Disney princess, therefore, she counts. Likewise, Vanellope von Schweetz had her throne usurped by King Candy, but once she gets it back, it’s clear that SHE is the ruler of Sugar Rush, rather than anyone else. I’d also say that Belle probably rules alongside the Beast once he gets his princely form back, Jasmine doesn’t seem content to sit and twirl around anywhere, and given how forward Rapunzel is with what she wants, I highly doubt Eugene is going to be ruling anything without her any time soon.
Again: Frozen is not the first.
7.) Yeah, except it’s heavily implied that Anna hooks up with Kristoph, whom she has only known for TWO DAYS. TWO. COUNT ‘EM. TWO. That, again, UNDERMINES the message it was apparently attempting to send. What makes this ten times worse is that the movie constantly belittles Anna for her choice—constantly berates her for being stupid for falling in love with someone she just met, insinuating that she’s too naive and ignorant to understnad what true love is. Yet, when KRISTOPH starts showing interest in ANNA despite knowing her for TWO DAYS, he’s SUPPORTED by the narrative. The trolls sing an entire damn song about how Anna should accept him even if she doesn’t really love him, because he’s interested in her. The song itself is called “Fixer-Upper,” which implies that Anna can just “fix” the things about Kristoph that she doesn’t really like—which is, in actuality, a VERY DANGEROUS message to send to young girls, considering that this is the trap that many women fall into when it comes to abusive relationships (my sister, for instance). You can’t change people. You can’t “fix” them. And I find it hard to see this movie as progressive when Anna knew Kristoph for all of two days, yet it’s OK for them to hook up simply because he wanted her first, and it wasn’t her silly little girly brain that got the idea first. Ugh.
And again: Mulan knew Shang for way longer than two days. Ariel at least got three with Eric. I can’t remember how long Belle was trapped in the castle with Beast, but I’m pretty sure it was longer than two days. Nani knew David for what’s implied to be months, if not years. Again: Frozen. Was not. The first.
Jesus. Liking Frozen is okay, but I’m really getting tired of all these articles which try to claim it to be something it very clearly isn’t.